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Products that show the craft.

We design and engineer business software for a living — so we built some. Six in-house product concepts covering billing, ordering, automation, sales, web and field work.

In-house conceptsDesigned & engineered by our team
01 — GST billing & inventory · Web app

Ledgr

Counter billing, e-invoices, e-way bills, multi-godown stock and a live owner dashboard — for distributors and multi-branch retailers that have outgrown spreadsheets.

app.ledgr.in/dashboard
Ledgr dashboard: sales today, receivables, GST payable, stock value, sales chart and recent invoices

The problem

Three branches, three billing setups and no one knows real-time stock. Every GST filing means a week of reconciling.

What it does

  • GST invoices with e-invoice IRN
  • E-way bills in one click
  • Central stock across godowns
  • Owner dashboard on mobile

Built with

  • React · TypeScript
  • Node.js · PostgreSQL
  • GST & e-way bill APIs
  • Two-way Tally sync

Ideal for

  • Distributors & wholesalers
  • Multi-branch retail
  • Building material suppliers
02 — Dealer ordering · Mobile app

DealerHub

Dealers order from live rate lists, see their available credit, track dispatch and download invoices — so the sales team stops taking orders over the phone.

DealerHub catalogue with live cement rates, schemes and credit limit
DealerHub order tracking with dispatch timeline, vehicle number and tax invoice

The problem

Rates change weekly, orders arrive on calls and WhatsApp, and the office re-types every one of them into Tally.

What it does

  • Live rate lists & schemes
  • Credit check before confirmation
  • Orders posted straight to Tally
  • Dispatch tracking & invoices

Built with

  • Flutter (Android & iOS)
  • Node.js API
  • Tally integration
  • WhatsApp notifications

Ideal for

  • Cement, steel & tiles
  • FMCG distributors
  • Any dealer network
03 — Order-to-dispatch · Automation

FlowOps

A WhatsApp order becomes a GST invoice, a Tally voucher, a booked shipment and a customer update — automatically, in seconds, with a live log of every run.

flowops.app/workflows
FlowOps workflow canvas: WhatsApp order, AI extraction, GST invoice, Tally posting and customer notification

The problem

Every order is copied by hand into invoicing, then the shipping panel, then a message to the customer. Mistakes are routine.

What it does

  • AI reads items from chat messages
  • Creates invoice & Tally voucher
  • Books shipment, sends tracking
  • Alerts on any failed step

Built with

  • n8n workflows
  • LLM extraction
  • WhatsApp Business API
  • Shiprocket API

Ideal for

  • D2C brands
  • Traders taking WhatsApp orders
  • High-volume order desks
04 — Lead capture & CRM · Web app

Leadline

IndiaMART, website and ad leads land in one pipeline, get an instant WhatsApp reply and are assigned to a rep automatically — with reminders so nothing goes cold.

leadline.app/pipeline
Leadline pipeline board with leads by stage, source tags, values and auto-reply status

The problem

Leads arrive from five places, half get a reply two days late, and nobody knows which source actually brings business.

What it does

  • All lead sources in one board
  • Instant WhatsApp first reply
  • Round-robin assignment
  • Source-wise conversion reports

Built with

  • Next.js · PostgreSQL
  • IndiaMART & Meta lead APIs
  • WhatsApp Business API
  • Scheduled reminders

Ideal for

  • B2B manufacturers
  • Real estate & education
  • Any team selling by phone
05 — Manufacturer website · Web

Kestrel

A fast, dealer-focused website for a pipes manufacturer: product catalogue with specs, certifications up front, a dealer locator and quote requests that go straight to sales.

kestrelpipes.in
Kestrel website homepage with headline, product categories, certifications and dealer stock status

The problem

An outdated website that looks nothing like the quality of the product — and sends zero qualified enquiries.

What it does

  • Searchable product catalogue
  • Dealer locator with live stock
  • Quote requests to CRM
  • SEO for product keywords

Built with

  • Next.js
  • Headless CMS
  • Schema & Search Console
  • Cloudflare

Ideal for

  • Manufacturers
  • Industrial brands
  • Companies with dealer networks
06 — Field sales & WhatsApp AI · Mobile

FieldForce

Beat plans, GPS check-ins and offline order capture for salesmen — paired with an AI assistant that answers rate enquiries, sends quotes and confirms orders on WhatsApp.

FieldForce app with today's beat, target ring and outlet visit list
AI assistant on WhatsApp sending a GST quote and proforma invoice

The problem

Orders on paper, no visibility into who visited which outlet, and rate enquiries piling up after office hours.

What it does

  • Beat plans with GPS check-in
  • Offline order capture
  • Collections at the outlet
  • 24×7 quotes on WhatsApp

Built with

  • Flutter · offline-first
  • Node.js API
  • LLM with your rate list
  • WhatsApp Business API

Ideal for

  • Distribution companies
  • FMCG & building materials
  • Manufacturers with field teams
More systems we build

Every business has a version of this.

A few more blueprints we build regularly. Don't see yours? Describe how things work today — we'll show you what's possible.

Healthcare3–5 weeks

Clinic appointments & reminders

Online booking with doctor-wise slots, WhatsApp reminders, digital prescriptions and lab reports delivered securely.

Booking→Reminder→Visit→Report
Education4–6 weeks

Admissions CRM & fee collection

Enquiries to admissions in one pipeline, online fee payments, automatic reminders and attendance updates for parents.

Enquiry→Admission→Fees→Parent app
Logistics6–8 weeks

Trip tracking & photo POD

A driver app with photo proof of delivery, live trip status for customers and freight bills generated from completed trips.

Trip→Driver app→POD→Freight bill
CA & consulting3–5 weeks

Client document portal

Clients upload documents against checklists, deadlines are tracked automatically and recurring invoices go out on time.

Checklist→Upload→Deadline→Invoice
Real estate3–5 weeks

Lead & site-visit tracker

Portal and ad leads captured instantly, site visits scheduled with reminders, and unit inventory tracked through to booking.

Lead→Site visit→Booking→Broker payout
Manufacturing6–10 weeks

Production & job cards

Digital job cards on the shop floor, raw material reorder alerts and dispatch planning — visible to the owner in real time.

Order→Job card→QC→Dispatch
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Tell us how your business runs today and where it hurts. You'll get a plan and a fixed quote within 48 hours.

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